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Hotel Oktyabrskaya

During weekly meetings with employees of the sales and reservation department, The Hospitality Management Company specialists analysed the market and hotel positioning, provided the trainings of revenue management and jointly created sales strategy. As a result of the first operation year the positive financial achievement became a convincing reason for the extension of the contract and the expansion of provided services range.

Project aim
  • Increase of hotel profitability from electronic sales channels;
  • Improvement of Brand recognition in the Internet;
  • Staff training in revenue management skills.
Results

During weekly meetings with employees of the sales and reservation department, The Hospitality Management Company specialists analysed the market and hotel positioning, provided the trainings of revenue management and jointly created sales strategy. As a result of the first operation year the positive financial achievement became a convincing reason for the extension of the contract and the expansion of provided services range.

The list of electronic sales channels continued to expand and daily price management prompted the hotel to connect the channel manager for more operational work. The work with electronic distribution channels included services market analysis, channel selection, negotiations regarding to special conditions for hotel’s participation in privilege programs on. The main topics for weekly meetings were the following: actual issues of price and demand changes, interim results, tactical and strategic adjustments.

To increase the recognition of Hotel Oktyabrskaya brand serious work was carried out in social networks and on tourist websites. The first stage was the formation of profiles and content, the second stage - the active involvement of users. The collection and analysis of statistics on the monitoring of social networks showed a significant and steady growth of users interested in St. Petersburg as travel destination and the services Hotel Oktyabrskaya in particular.

Later all the services provided by The Hospitality Management Company specialists were given to the competence and control of Hotel Oktyabrskaya. Our company has taken a mentoring position performing the monitoring function, adjusting the work and placing strategic emphases.

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Сontacts
  • Saint Petersburg,
    Ruhina street 9 D
    Metro station Krestovskiy ostrov