Hotel check

Marketing, Advertising and PR Auditing

• Overall review of hotel’s marketing, advertising and PR activity (ATL, BTL, media relations, etc.)
• Hotel’s web marketing analysis:
  • Web profile audit of the brand: feedback, ratings, mentions by media, opinion leaders, bloggers, etc.
  • Website usability analysis: assessing the website’s visitor experience and the availability of convenient conversion tools
  • Brand’s social media analysis: assessing strategy, content, relations with subscribers, community, bloggers, influencers, etc.
  • Online promotion analysis: assessing advertising quality & the use of advertising tools and platforms.
• Web marketing analysis of the competition:
  • Web profile audit of competitors: feedback, ratings, mentions by media, opinion leaders, bloggers, etc.
  • Competitors’ website usability analysis: assessing the website’s visitor experience and the availability of convenient conversion tools
  • Competitors’ social media analysis: assessing strategy, content, relations with subscribers, community, bloggers, influencers, etc.
  • Competitors’ online promotion analysis: assessing advertising quality & the use of advertising tools and platforms.