Restaurant Rebranding is the marketing strategy of the restaurant aimed at forming a new image of the company by changing its visual identity (name, restaurant logo), as well as internal processes, menus, employees, values, internal marketing, etc.
Decision-making about restaurant rebranding should usually be done after a carefully conducted brand audit of your company.
Each brand must evolve if it wants to meet the expectations of the next generation of guests and maintain its leadership.
Often the restaurant begins to stall because of initial miscalculations and one must have the courage to admit that the experiment failed, review the strategy and move on
For example, when a restaurant is required to change the name as a result of a court decision.