White Rock Castle, Suite Hotel

According to the managerial contract of hotel complex White Rock Castle, the soft-opening of 32 hotel rooms (on the whole the hotel comprises 76 Junior Suites) of Suite hotel – Balchik took place on May 1, 2014 in Bulgaria.

By the summer of 2015 The Hospitality Management Company organized complete functionality of the complex, including a gourmet restaurant Garden Hill with summer terrace, outdoor swimming pool, spa complex and gym.

The Hospitality Management Company carried out the activities for recruiting middle and top-level stuff: sales manager and hotel manager. Only the candidates successfully passed a series of interviews, including interviews with the general director of The Hospitality Management Company and the owner of White Rock Castle, Suite Hotel & SPA got the job in the hotel complex.

An EU citizen with an experience of working in the hotel industry for over 20 years was chosen for hotel manager position.

One of the working parts - revenue management - included the compilation of the competitive set of hotels, an analysis of market prices, the level of White Rock Castle and Suite Hotel & SPA services demand and the timely change in price positioning. Active work with tour operators also contributed to hotel rooms numbers increasing. Due to the management under The Hospitality Management Company the hotel revenue at the end of 2015 exceeded the budgeted revenue plan by 13% on room sales and by 32% on revenue from F & B.

Taking into account the seasonality of the Black Sea region during a period of low demand, the company carried out the work dealing with optimization of costs based on the reduction in the staff number, the revision of services and sales markets range.